Monthly Archives: June 2014

The Hunger Games’ fictional fashion world

Whether you’re a fan of the $1.5bn The Hunger Games franchise or not, the visual language created for the films is impressive, from the impoverished outlying districts, to the rich and wasteful Capitol. In many ways a celebration of the costume designer’s art, each district in the fictional world of Panem, where the stories are set, has a distinct palette of colour, silhouette and materials.

Poster images for The Hunger Games: Mockingjay Part One

Teaser poster images for upcoming The Hunger Games: Mockingjay Part 1

These newly released poster images have a Soviet-style feel, promoting the heroism of the humble workers of each district, with inventive and witty use of materials for the Transport, Grain and Lumber districts.

The film-makers are adept at using social and viral media to blur the boundaries between the fictional world of The Hunger Games and the real world that it satirises. As the promotional juggernaut revs up for the forthcoming Mockingjay Part 1, out in November 2014, expect to see glimpses of Panem creeping into everyday life. Panem’s autocratic government already has its own website, which recently released this beautifully blanc new teaser trailer – the monochrome white setting adds to the chilling tone of the propaganda.

Meanwhile, the frivolous, outré style of the Capitol is glossily and excitedly chronicled at fictional fashion magazine Capitol CoutureThe site also profiles innovative real designers such as Peter Popps, Stella Jean and Lucy McRae.

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Cover Girl’s beauty collection for The Hunger Games: Catching Fire in 2013

The first two films, The Hunger Games and Catching Fire, have already been influential on major brands: costume designer Trish Summerville has collaborated with Net-A-Porter to bring the style of Panem to the real world, while the OTT beauty style of Capitol citizens was encapsulated by Cover Girl. Details of Mockingjay-branded collections are yet to be released, but we expect them to be equally high-profile.

I originally wrote this post for uniquestyleplatform.com

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Rise of the Peacock

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Burberry Prorsum a/w 14/15

Back from the realms of aesthetes and lumberjacks, menswear is getting a new peacockish air. In recent seasons, we have found the menswear shows more inspiring than the more dominant womenswear fashion weeks, while the current batch of graduates are showing a newly confident, even cocky, style of menswear.

We’re seeing menswear become an increasingly important part of the fashion world, as changing ideas of masculinity encourage men to be bolder with their style choices, and the saturated fashion market shifts its focus to underserved men.

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Nike Elite sports socks

According to NPD, the growth of menswear sales has exceeded those of womenswear for the last two years, while HSBC is encouraging luxury brands to focus on the Young, Urban, Male shopper (horribly dubbed the Yummy). These luxury shoppers now account for 40% of global luxury sales, but as much as 55% of luxury purchases in China. Now Prada is planning to open 50 new menswear stores in the next 3 years (up from 4 stores opened in 2013).

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Mr Porter style guide

And men are revelling in the new attention being paid to the design of their clothes, from shorter shorts and better-fitting shirts to brightly coloured socks. While high fashion is going more peacocky, many men are still used to safe, reliable classics and slowly evolving styles, but they’re dipping their toes in the water with the help of expert guides. A new wave of personal stylists for men are helping the less adventurous to explore their style, while handy guides on Mr Porter help men to be more adventurous with new trends.

I originally wrote this post for uniquestyleplatform.com

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