Whether you’re a fan of the $1.5bn The Hunger Games franchise or not, the visual language created for the films is impressive, from the impoverished outlying districts, to the rich and wasteful Capitol. In many ways a celebration of the costume designer’s art, each district in the fictional world of Panem, where the stories are set, has a distinct palette of colour, silhouette and materials.
These newly released poster images have a Soviet-style feel, promoting the heroism of the humble workers of each district, with inventive and witty use of materials for the Transport, Grain and Lumber districts.
The film-makers are adept at using social and viral media to blur the boundaries between the fictional world of The Hunger Games and the real world that it satirises. As the promotional juggernaut revs up for the forthcoming Mockingjay Part 1, out in November 2014, expect to see glimpses of Panem creeping into everyday life. Panem’s autocratic government already has its own website, which recently released this beautifully blanc new teaser trailer – the monochrome white setting adds to the chilling tone of the propaganda.
Meanwhile, the frivolous, outré style of the Capitol is glossily and excitedly chronicled at fictional fashion magazine Capitol Couture. The site also profiles innovative real designers such as Peter Popps, Stella Jean and Lucy McRae.
The first two films, The Hunger Games and Catching Fire, have already been influential on major brands: costume designer Trish Summerville has collaborated with Net-A-Porter to bring the style of Panem to the real world, while the OTT beauty style of Capitol citizens was encapsulated by Cover Girl. Details of Mockingjay-branded collections are yet to be released, but we expect them to be equally high-profile.
I originally wrote this post for uniquestyleplatform.com