Future deluxe


Studio Drift’s Fragile Future chandelier

One of the subjects I’ve been looking at a lot this year – from various angles and for various clients – is shifting attitudes to luxury. Fuelled by heritage boredom, fascination with the future and millennial attitudes, 2015 has seen a major shift in how we understand luxury. It’s getting more high-tech, more experimental and more fun.  I did a thing on this for the excellent new watch magazine The Hour, and i’m sure it will continue to be a thing into 2016 and beyond…


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