Tag Archives: Menswear

Boy/girl, boy/girl

MSGM menswear catwalk

MSGM menswear S/S 15

Fashion’s love of androgyny and fluid gender have taken a more practical step forward, with the increasing appearance of womenswear on menswear catwalks, and vice versa.

Y-3 catwalk menswear

Y-3 menswear S/S 15

At the recent menswear S/S 15 shows, collections from JW Anderson (who loves a bit of boy/girl fashion) to Givenchy’s delicate florals, Marc Jacobs’ dreamy pinks and Dries Van Noten’s balletic flourishes all offered something for the girls as well as the targeted boys.

Meanwhile, menswear shows from designers as diverse as Prada, Y-3, MSGM, Daks and Katie Eary also featured women on the catwalk.

Prada catwalk menswear

Prada menswear S/S 15

In an interview with The Telegraph, Miuccia Prada gave an insight into how some designers are approaching their men’s and women’s collections:

“I am introducing more and more women [in menswear]. Because I think the combination is more real. It is more today. Otherwise it looks like we are in classes, in the time of my grandfather, women divided from men. The shows divided are so unreal and I think that it is when you put them together you get a sense of what is meaningful and real…Basically I think to people, not to gender.”

I originally wrote this post for uniquestyleplatform.com

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Rise of the Peacock

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Burberry Prorsum a/w 14/15

Back from the realms of aesthetes and lumberjacks, menswear is getting a new peacockish air. In recent seasons, we have found the menswear shows more inspiring than the more dominant womenswear fashion weeks, while the current batch of graduates are showing a newly confident, even cocky, style of menswear.

We’re seeing menswear become an increasingly important part of the fashion world, as changing ideas of masculinity encourage men to be bolder with their style choices, and the saturated fashion market shifts its focus to underserved men.

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Nike Elite sports socks

According to NPD, the growth of menswear sales has exceeded those of womenswear for the last two years, while HSBC is encouraging luxury brands to focus on the Young, Urban, Male shopper (horribly dubbed the Yummy). These luxury shoppers now account for 40% of global luxury sales, but as much as 55% of luxury purchases in China. Now Prada is planning to open 50 new menswear stores in the next 3 years (up from 4 stores opened in 2013).

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Mr Porter style guide

And men are revelling in the new attention being paid to the design of their clothes, from shorter shorts and better-fitting shirts to brightly coloured socks. While high fashion is going more peacocky, many men are still used to safe, reliable classics and slowly evolving styles, but they’re dipping their toes in the water with the help of expert guides. A new wave of personal stylists for men are helping the less adventurous to explore their style, while handy guides on Mr Porter help men to be more adventurous with new trends.

I originally wrote this post for uniquestyleplatform.com

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